Info

Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
RSS Feed
2020
October
July
June
May
April
March
February


2019
August
July
June
May
April
February
January


2018
November
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: Page 8

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud. 
Produced by Relationship One.

Jul 18, 2016

Every marketer understands the importance of lead nurturing. Taylor Duba, Database Marketer for Laser Spine Institute (LSI), takes it to the next level by combining her mastery of data management with the power of Oracle Eloqua. In this episode of Inspired Marketing, Taylor tells us why LSI put the time into structuring their data for maximum use, which ultimately led to an increase in patient engagement. 

Jun 27, 2016

Amy Cortez from Insperity has learned to love Oracle Eloqua in its purest form. In this episode, the inspiring Digital Marketing Analyst speaks to a two-year initiative to move Insperity away from "batch and blast" thinking. Hear about the dramatic results now!

Jun 13, 2016

Coach Kristin Oelke shares the story of leading DLT's marketing team through transformative change over the past year. Highlights include discussions around the nuances of marketing to the public sector, implementing Triblio to do account-based marketing, and what's on the horizon for this inspiring marketing team. 

Jun 1, 2016

Be inspired to put your audience first with this episode of Inspired Marketing featuring AVP of Marketing Operations at MACU, Joy Horrocks. Joy shares details of their 2016 Markie nominated campaign and other initiatives that support MACU members to achieve their financial dreams. Don't miss out on this seasoned marketer's thoughtful advice on what often seems to be a daunting concept: marketing automation. 

 

May 4, 2016

Marketing for a professional sports team. Dream job, right? You may know the Chicago Bears as having some of the most spirited fans in the NFL, but it's what's behind the scenes that fuels the pride for their team. Hear how Elaine Delos Reyes, the Director of Fan Marketing for the Chicago Bears, uses marketing automation to engage and inspire fans.

Apr 20, 2016

If you and your team dream of winning a Markie someday, here's the podcast for you! Rhonda Wunderlin from Penton stopped by to talk about the journey her team made into marketing automation greatness. Find out what "Project Dragonfly" is and why it led Rhonda's team to win two Markies in 2015 and be nominated for three more in 2016. 

Apr 19, 2016

Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coates from Optum shares his story of leading his marketing team to receive the “Living our Values Award” from United Health Group, Optum's parent company. With his unique experience in marketing automation and social campaigns in the healthcare industry, Ryan inspires us with stories about taking risks and nurturing relationships.

Apr 18, 2016

Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspiring Marketing to find out! Hear this innovative and passionate marketing leader speak to his experience, his successes and his recommendations for managing a superstar marketing technology stack with the Oracle Marketing Cloud at the core.

 

1 « Previous 2 3 4 5 6 7 8