Cisco is up for 4 Markie awards this year! We sat down with Digital Marketing Manager, Amy Anderson, to get some insight on just one of the many projects that have given Cisco the success worthy of a Markie. Listen in and learn more about how Amy and her team were able to keep clean data in an Oracle Eloqua instance with over 22 million contacts.
In today’s episode of Inspired Marketing, we sat down with Jace Brendle, Digital Marketing Manager at RSM. 3 years ago, RSM underwent a total rebrand, and Jace and his team decided to take the opportunity and build out a custom preference center. Jace’s team saw a significant drop in their bounce rate, down to 1/3 of what it was previously. Catch more details of the ups and downs of this project! Listen Now.
Our goal with this podcast has always been inspiration. Typically, we share inspiring marketing stories from you all. Today, however, we want to take some time to share a bit more about one of the events that inspires us most: Oracle’s Modern Customer Experience. We are excited for all that comes with Modern CX; meeting up with clients, celebrating Markie winners, and learning tons during the sessions. April will be here before we know it. Jump on to the podcast and listen - we hope you’ll join us in Chicago!
Anna Poulakis, Director of Marketing Automation, and Jean Lee, Manager of Marketing Automation at PTC have set out to improve the complex project of interacting with the Digital Experience Optimization teams. They have found great success and plan to share their solutions with external partners and more at ModernCX in April. Be one of the first to hear about this exciting strategy, this is a podcast you won't want to miss!
As a Program Designer & Automation Strategist for Dell, Jennifer Gruninger has devoted a lot of time to nurturing customers in the most effective way possible. She and her team have been developing and building their nurture program for 5 years now and their hard work has really paid off. Learn more about the results they’ve seen and how they went about tackling such a huge project in this episode of Inspired marketing!
We wanted to kick off the year by hearing from our CEO at Relationship One, Ron Corbisier. If you've ever heard Ron speak you know he has a lot to share about modern marketing. Listen up and learn how the marketing landscape may change in this coming year, and his advice for those who are implementing or have implemented the Oracle Marketing Cloud products.
In this episode of Inspired Marketing we had the pleasure of learning from Richard Flaherty, Global Director of Marketing Services at PerkinElmer. Richard took on the challenge of doing a data clean up and creating a more efficient MarTech stack. He shares with us his process, challenges and what he learns about SalesForce. Listen and find out how you can implement some of the same changes in your organization.
Dave Schneider is Chief Marketing Officer at Red Wing Shoes, where he has brought digital marketing to bring the Red Wing brand to life. In this episode of Inspired Marketing, hear about his latest brand initiatives, and how he’s using technology to better understand his customer base. Find out how Dave believes in what makes marketing successful and how you can bring brand equity and sales together to find major wins.
In the business of quartz, customer experience and satisfaction are everything. J.J. Thoele, the Interactive Marketing Manager at Cambria, recognized the importance of a personalized shopping experience and jumped on it. His team is hyper-focused on making customers feel like a part of the Cambria family from day one, and it pays off big time. Learn more about how J.J. applies marketing automation throughout the entire customer journey to achieve this goal.
Field Marketing stretches far beyond the conferences and other events you attend, just ask Demandbase. Beth Tiltges and Stephanie Thomas, both members of the marketing team at Demandbase, have discovered that this tactic gives you the freedom to pursue other worthwhile initiatives. These women launched the Summer of ABM program, one initiative of many, in an effort to add to their pipeline during the slow summer months, and it paid off in huge ways.