When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing.
Achieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step of the way and at every level of involvement. Check out what Melissa has to share about planning, executing and reporting around a new project.
As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.
Brent Christensen is no stranger to customer experience. As Director of Digital Marketing for Overstock.com, his team has been working on a new project that will take them well into 2019 ... A robust plan that focuses on customer-driven, personalized content that renders in real time the moment the customer opens a product page - unreal, right? Learn more about his journey towards a custom online shopping experience in this episode!
With nearly a decade of experience in marketing automation, Zach Monroe walked into a big challenge at Thomson Reuters. In his role as Senior Manager of Marketing Automation, he led his team to improve customer experience by merging multiple instances of Oracle Eloqua. Nearly 2 years later, he is ready to share his success story - listen in!
When a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new challenge. Her new managers wanted to see digital attribution incorporated into their marketing process. After about a year of efforts, Progress now has digital attribution for about 80% of marketing efforts. Learn more about how Carmen and her team utilized utm parameters, referral data, and cookies to track journeys.
How far would you go to double the revenue your team brings in? Güçlü Ozsayin, Head of Marketing Automation, CRM, and Data for Samsung Electronics France, was willing to push his marketing efforts farther than ever before. In this episode, Güçlü discusses some of his organization's challenges, and the fantastic results generated by their enterprise mobility campaign. For the last three years of the campaign, Samsung's digital marketing division has doubled its revenue every year. This is a story you don't want to miss!
While working as Senior Manager of Digital Marketing for Ingram Micro Cloud, Kyle Nakayama faced an immense challenge: training a team halfway around the world to use Oracle Eloqua. Ingram's previous agency-dependent model had caused major bottlenecks and disorganization, so Kyle began teaching a team in Mumbai, India, to do the work "in-house." In this episode, learn about the challenges and achievements Kyle experienced while educating his team on all things Ingram Micro and Oracle Eloqua.
Rob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel's marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They stumbled upon account-based marketing and haven’t looked back since. Hear more about their ABM journey in this episode!
This episode of Inspired Marketing is a very special one. Last week at MCX in Chicago, we got to sit down with not one, but three marketing leaders. Jennifer Gruninger of Dell, Zach Monroe of Thomson Reuters and Candice Willingham from Mouser all shared a wide variety of their modern marketing learnings with us. Listen in, and hang in there with us until the end to catch the live Q&A!