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Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
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Now displaying: October, 2016

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud. 
Produced by Relationship One.

Oct 31, 2016

No marketer wants to air their dirty data laundry, but there’s freedom in putting it out there to do something about. In this episode of Inspired Marketing, Matt Calnan throws down the gauntlet on the all-too-familiar issue of “bad data in, bad data out.” Tune in to hear this Data Manager's impressive story highlighting how his team’s data inventory ultimately led Medtronic to a set of solid, actionable dashboards that will inspire any marketer.

Oct 19, 2016

Senior Manager of Content Marketing, Francesca Krihely, has transformed her team's content pipeline by leveraging one of her company's most valuable resources: MongoDB customers. Hear how her team uses Influitive and Oracle Eloqua to activate their user champions to be advocates in their community and ultimately, multiply MongoDB's marketing engine with small and large acts of advocacy.

Oct 3, 2016

Now an Oracle Eloqua veteran, Shane Sponagle has grown Experian's B2B marketing efforts from a single resource to a global demand operations center. In episode 12 of Inspired Marketing, hear Shane's story on how his team of Eloqua Masters came to be, how they've measured success, and what he would have done differently.

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