Info

Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
RSS Feed
2020
October
July
June
May
April
March
February


2019
August
July
June
May
April
February
January


2018
November
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: April, 2017

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud. 
Produced by Relationship One.

Apr 17, 2017

It's rare to find someone who sticks with a company for 30+ years, but when you do, you can be sure they understand the connection between teams better than anyone else. Liz Gertz of D&B has spent time in both Sales and Marketing roles, allowing her to help create a blurred line between the two. In her episode of Inspired Marketing, find out how Liz and her team reshaped lead retrieval, appending, and management all while taking advantage of the company's own tools.  A 36% increase in revenue after one year of the program proves the program's success.

Apr 3, 2017

With a decade in email marketing experience, Carrie Ugarte is no stranger to the evolution of marketing technology. Leading her team as the Digital Messaging Manager at Wiley Education Services, Carrie has helped transform lead management through a dynamic program that makes email messaging matter. Utilizing the integration between Salesforce and Wiley's Oracle Eloqua instance, you'll be truly amazed to see the time, and money, Carrie's team has saved.

1