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Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
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Now displaying: January, 2019

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud. 
Produced by Relationship One.

Jan 21, 2019

When Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That's when she began a program management approach, to help customers engage in relevant content and to help her team save time on campaign creation. 

Jan 7, 2019

We love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team's CRM migration process. She shares how transferring their CRM data fromSalesforce to Microsoft Dynamics saved them more than $10 million, and how they did it all within 10 months. That's inspiring!

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