MongoDB has so much marketing automation insight, they stopped by Inspired Marketing again to share more inspiration! This time, Meg Goetsch, Director of Marketing Operations, walks us through a highlight reel of initiatives since her start six years ago as one of the original founders of the MongoDB marketing team. Listen in to learn about how Megan's team's core technologies: Oracle Eloqua, Bizible, Google Analytics and JIRA have revolutionized their approach to data-driven marketing.
"Predictive" has become a more familiar term for marketing organizations, but what does it really mean in the context of the marketing function? Hear a real-world application on how Getty Images uses predictive marketing by way of Mintigo to discover, target, engage and convert customers more effectively through Oracle Eloqua. In this episode of Inspired Marketing, Senior Director of Demand Gen and Marketing Ops and dynamic interviewee Jason Widup enlightens us with specific use-cases for predictive, results and learnings from his experience thus far. Re-implementation of Oracle Eloqua bonus story included!