Dive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville, the Analytics and Strategy Coordinator at LSU Athletics, as they discuss the transformative impact of Oracle’s Eloqua software on their marketing strategies.
Michaela shares her insights on transitioning their client base to Eloqua and the effectiveness of landing pages and invoices. Kaisha highlights how email marketing accounts for a significant share of their tracked revenue streams and her innovative approach to creating unique membership packages. Gabe discusses the importance of timing in fan surveys and the role of analytics in enhancing fan experiences.
The panel explores the evolving landscape of sports marketing, including the impact of invoices on season ticket renewals and the significance of Name, Image, and Likeness (NIL) in sponsorships and student-athlete relationships. This episode is a must-listen for anyone interested in how advanced marketing tools like Eloqua can revolutionize communication and revenue generation in the sports industry.