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Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
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Now displaying: February, 2017

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud. 
Produced by Relationship One.

Feb 20, 2017

You don't submit a Markie award unless you have a kick-butt marketing success story. Luckily, Alena Larson, Director of Demand Generation at Optum, has helped her team build one of the best lead management platforms out there. Throughout her 5 years at the company, Alena has seen the marketing team go from one CRM to six, has scaled down lead routing time from fifteen minutes to four minutes, and has welcomed a lead development team. You really want to hear what she has to share!

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