Achieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step of the way and at every level of involvement. Check out what Melissa has to share about planning, executing and reporting around a new project.
As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.