Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.
Does your company operate in disparate or duplicate marketing automation platforms and CRMs? Good news! You're not alone. Better news! Others have gone through a consolidation process. That roster includes Kyle Johnson, Marketing Automation Lead for the Legal division at Thomson Reuters. Check out this episode of Inspired Marketing and learn how Thomson Reuters is working towards a single, global, and more effective instance of Oracle Eloqua. Plus, hear why Kyle's most excited about what comes after.
Chris Bondus knows how to nurture. As the Senior Manager of Demand Generation at Brightcove, he's using Eloqua to run 24/7 nurture streams that are continuously optimized to deliver a quality buying experience for prospects and quality prospects to sales. Chris stopped by the Inspired Marketing Podcast to share his testimony on the marriage of marketing opportunity with marketing automation. Tune in to learn more!
No marketer wants to air their dirty data laundry, but there’s freedom in putting it out there to do something about. In this episode of Inspired Marketing, Matt Calnan throws down the gauntlet on the all-too-familiar issue of “bad data in, bad data out.” Tune in to hear this Data Manager's impressive story highlighting how his team’s data inventory ultimately led Medtronic to a set of solid, actionable dashboards that will inspire any marketer.
Senior Manager of Content Marketing, Francesca Krihely, has transformed her team's content pipeline by leveraging one of her company's most valuable resources: MongoDB customers. Hear how her team uses Influitive and Oracle Eloqua to activate their user champions to be advocates in their community and ultimately, multiply MongoDB's marketing engine with small and large acts of advocacy.
Now an Oracle Eloqua veteran, Shane Sponagle has grown Experian's B2B marketing efforts from a single resource to a global demand operations center. In episode 12 of Inspired Marketing, hear Shane's story on how his team of Eloqua Masters came to be, how they've measured success, and what he would have done differently.
With over five years of experience in Oracle Eloqua, Maria Wilson of Lexmark shares inspiring stories highlighting technical execution details that us marketing geeks love. Hear her account on how an "experience audit" led her team to rethink their customers' journey with the Lexmark brand. She does the Eloqua community proud!
Account-Based Marketing (ABM) has been buzzing around the world of modern marketing for the past year. Joe Quinn, Section Manager for ABM at National Instruments, optimizes his team's marketing efforts by identifying priority prospects and guiding them throughout the entire customer journey. In this episode of Inspired Marketing, let Joe convince you why ABM is a required marketing strategy.
It isn't easy to win a Markie award. It's even harder to win two, but Christine Woodhouse from Eaton has mastered the art of deploying creative marketing campaigns. In this episode of Inspired Marketing, Christine shares her recipe for success for delivering killer ROI using marketing research. Get inspired to collaborate and create!
Every marketer understands the importance of lead nurturing. Taylor Duba, Database Marketer for Laser Spine Institute (LSI), takes it to the next level by combining her mastery of data management with the power of Oracle Eloqua. In this episode of Inspired Marketing, Taylor tells us why LSI put the time into structuring their data for maximum use, which ultimately led to an increase in patient engagement.