Dave Schneider is Chief Marketing Officer at Red Wing Shoes, where he has brought digital marketing to bring the Red Wing brand to life. In this episode of Inspired Marketing, hear about his latest brand initiatives, and how he’s using technology to better understand his customer base. Find out how Dave believes in what makes marketing successful and how you can bring brand equity and sales together to find major wins.
In the business of quartz, customer experience and satisfaction are everything. J.J. Thoele, the Interactive Marketing Manager at Cambria, recognized the importance of a personalized shopping experience and jumped on it. His team is hyper-focused on making customers feel like a part of the Cambria family from day one, and it pays off big time. Learn more about how J.J. applies marketing automation throughout the entire customer journey to achieve this goal.
Field Marketing stretches far beyond the conferences and other events you attend, just ask Demandbase. Beth Tiltges and Stephanie Thomas, both members of the marketing team at Demandbase, have discovered that this tactic gives you the freedom to pursue other worthwhile initiatives. These women launched the Summer of ABM program, one initiative of many, in an effort to add to their pipeline during the slow summer months, and it paid off in huge ways.
ABM flipped the funnel, but Nick Panayi managed to flip it again with his new marketing strategy he has coined "Pursuit Marketing". As VP of Brand Demand and Digital Marketing at DXC technologies Nick’s goal is to prove the value of marketing to the rest of the organization and he’s doing just that. Hear how Pursuit Marketing is helping his team and organization in this episode of Inspired Marketing.
Marilyn Cox is the Vice President of Marketing and CRM at The Second City. What could this impromptu theater group possibly have to do with marketing automation? You will be surprised. When Marilyn saw an opportunity to fix her team's infrastructure and utilize Oracle Eloqua in a new way, the results were quite dramatic. Hear what she has to say about digital marketing leading to the success in her non-traditional marketing strategy.
Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing - something she highly recommends. Years of trial and error has led Jennifer to a smart and efficient strategy that has proven results. No matter where you are in your ABM journey, you will learn something from Jennifer.
Executing a marketing strategy with marketing automation proves to yield big results in a short period of time. When Candice Willingham, current Director of Marketing Automation for Mouser Electronics, started her position almost 5 years ago she noticed a major marketing automation opportunity that was being missed. After gaining an internal executive advocate, she began the journey to implement Oracle Eloqua into the organization. Find out what Candice learned in this inspiring podcast.
Jeb Dasteel is the Chief Customer Officer at Oracle, a well-earned title for someone who has dedicated themselves to customer success. During his time at Oracle he has perfected what it means to place customers first. Listen to find out how Jeb's expertise can help you make customer success a central part of your strategy.
Paul Dunay is the Financial Services & U.S. Brexit Marketing Leader at PwC. His unique role has pushed him to explore the question many Sales people ask - what is happening with my accounts? With the help of his team, Paul was able to create an insight report that gave them a deeper look into important accounts. It's possible for your team too, with help from Oracle Eloqua. Listen up!
Digital Marketing Director, Niles Randolph, was recently brought on to build a better lead generation system for Carlson Wagonlit Travel (CWT), a global company that manages business travel and company events. Recognizing that the B2B space is "marketing automation gold", Niles was determined to connect his team's CRM to their Oracle Eloqua instance in order to optimize the platform. Understanding Eloqua's central role helped guide his organization to digital marketing success, and you can do the same!