Does your company operate in disparate or duplicate marketing automation platforms and CRMs? Good news! You're not alone. Better news! Others have gone through a consolidation process. That roster includes Kyle Johnson, Marketing Automation Lead for the Legal division at Thomson Reuters. Check out this episode of Inspired Marketing and learn how Thomson Reuters is working towards a single, global, and more effective instance of Oracle Eloqua. Plus, hear why Kyle's most excited about what comes after.
Chris Bondus knows how to nurture. As the Senior Manager of Demand Generation at Brightcove, he's using Eloqua to run 24/7 nurture streams that are continuously optimized to deliver a quality buying experience for prospects and quality prospects to sales. Chris stopped by the Inspired Marketing Podcast to share his testimony on the marriage of marketing opportunity with marketing automation. Tune in to learn more!