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Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
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Now displaying: May, 2017

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud. 
Produced by Relationship One.

May 29, 2017

We were so happy to have Chris Block, Digital Engagement Leader at Cummins, share at our May Twin Cities OMC user group event. Now you get to hear him share his story in this episode of the Inspired Marketing podcast! With over 12 years of experience at Cummins, Chris has witnessed a reorganization that encouraged others outside of the marketing team to utilize marketing technologies. With a martech stack centered around the powers of Oracle Eloqua, he and his team have increased internal users ten-fold. Talk about a company full of modern marketers!

May 2, 2017

We always love to share the stories of modern marketing powerhouses, especially when they are one of our outstanding clients. AJ Sedlak, the Senior Marketing Automation Manager for Polycom, sat down with us at Modern Customer Experience to talk about all things Oracle Eloqua Campaign Canvas. AJ and his team created their own system utilizing a Key Master and Gate Keeper (yes, Ghostbusters reference), they have managed to skyrocket unique open rates throughout each and every nurture campaign. 

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