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Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
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Now displaying: September, 2018

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud. 
Produced by Relationship One.

Sep 24, 2018

After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?

Sep 10, 2018

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing. 

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