Craig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.

Kris Gormley is the former Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.