"Do you even use your own products?" Jennifer Renaud, CMO of the Oracle Marketing Cloud, gets this question often. While OMC does utilize their own products, Jennifer discovered they may not be leveraging the power and capabilities as much as some of their customers. That's why during a company re-branding project, she and her team started diving into Oracle Content Marketing (OCM) to repurpose forgotten content. By doing so, the OMC team has been able to start designing their content roadmap to focus on more relevant topics for their customers. It may not be easy, but it is long overdue!
With a track record of 5 years and 50% company growth each year, there is no denying that Mike Braund, Director of Marketing Operations at Tableau, understands the power of a good organizational structure. During the journey to a more centralized structure, Mike and his veterans had their struggles, but were able to overcome them and help Tableau become a well-oiled, much larger, machine.
We were so happy to have Chris Block, Digital Engagement Leader at Cummins, share at our May Twin Cities OMC user group event. Now you get to hear him share his story in this episode of the Inspired Marketing podcast! With over 12 years of experience at Cummins, Chris has witnessed a reorganization that encouraged others outside of the marketing team to utilize marketing technologies. With a martech stack centered around the powers of Oracle Eloqua, he and his team have increased internal users ten-fold. Talk about a company full of modern marketers!
We always love to share the stories of modern marketing powerhouses, especially when they are one of our outstanding clients. AJ Sedlak, the Senior Marketing Automation Manager for Polycom, sat down with us at Modern Customer Experience to talk about all things Oracle Eloqua Campaign Canvas. AJ and his team created their own system utilizing a Key Master and Gate Keeper (yes, Ghostbusters reference), they have managed to skyrocket unique open rates throughout each and every nurture campaign.
It's rare to find someone who sticks with a company for 30+ years, but when you do, you can be sure they understand the connection between teams better than anyone else. Liz Gertz of D&B has spent time in both Sales and Marketing roles, allowing her to help create a blurred line between the two. In her episode of Inspired Marketing, find out how Liz and her team reshaped lead retrieval, appending, and management all while taking advantage of the company's own tools. A 36% increase in revenue after one year of the program proves the program's success.
With a decade in email marketing experience, Carrie Ugarte is no stranger to the evolution of marketing technology. Leading her team as the Digital Messaging Manager at Wiley Education Services, Carrie has helped transform lead management through a dynamic program that makes email messaging matter. Utilizing the integration between Salesforce and Wiley's Oracle Eloqua instance, you'll be truly amazed to see the time, and money, Carrie's team has saved.
When Certiport needed a Marketing Automation Manager to help bridge the gap between marketing efforts and sales wins, Brad Williams was the man for the job. His efforts helped transform his team from batch and blast and manual lead entry to a seamless integration between Salesforce and Oracle Eloqua. Certiport is a fully automated lead nurturing machine, including personalized touches to each individual. It's no wonder you'll find their name on the 2017 Markie nominee list.
Spoiler alert for Modern Marketing Experience 2017: Director of Global Marketing Operations at Avaya, Mike McKinnon, stops by to teach a few acronyms and a lot of lead management tips. Before you hear him speak at the conference, tune in and get the details on how Avaya went from a lead management program of zero to having nurture campaigns across all product levels. Find out how Mike raised the program from zero to a 9% Inquiry to qualified lead rate, 15-20% closed/won rate, and a 60-70% SAL to SQL rate.
You don't submit a Markie award unless you have a kick-butt marketing success story. Luckily, Alena Larson, Director of Demand Generation at Optum, has helped her team build one of the best lead management platforms out there. Throughout her 5 years at the company, Alena has seen the marketing team go from one CRM to six, has scaled down lead routing time from fifteen minutes to four minutes, and has welcomed a lead development team. You really want to hear what she has to share!
MongoDB has so much marketing automation insight, they stopped by Inspired Marketing again to share more inspiration! This time, Meg Goetsch, Director of Marketing Operations, walks us through a highlight reel of initiatives since her start six years ago as one of the original founders of the MongoDB marketing team. Listen in to learn about how Megan's team's core technologies: Oracle Eloqua, Bizible, Google Analytics and JIRA have revolutionized their approach to data-driven marketing.