It's rare to find someone who sticks with a company for 30+ years, but when you do, you can be sure they understand the connection between teams better than anyone else. Liz Gertz of D&B has spent time in both Sales and Marketing roles, allowing her to help create a blurred line between the two. In her episode of Inspired Marketing, find out how Liz and her team reshaped lead retrieval, appending, and management all while taking advantage of the company's own tools.  A 36% increase in revenue after one year of the program proves the program's success.

With a decade in email marketing experience, Carrie Ugarte is no stranger to the evolution of marketing technology. Leading her team as the Digital Messaging Manager at Wiley Education Services, Carrie has helped transform lead management through a dynamic program that makes email messaging matter. Utilizing the integration between Salesforce and Wiley's Oracle Eloqua instance, you'll be truly amazed to see the time, and money, Carrie's team has saved.