She's back! When Jen Renaud made her transition to Vertiv as VP of Marketing, she had some major transformation in mind. In an effort to better align Sales and Marketing, Jen clarified roles and reorganized teams. Balancing a major cultural shift and rethinking how the organization handled day-to-day activities has had an inspiring impact. Learn more!
To ensure his team was aware of the marketing tools available to them, John Pavlick, VP Eloqua Platform Manager for BlackRock, took an interesting approach. He streamlined the marketing operations team and better integrated them into the organization and built a strong foundation for marketing processes. Find out more about his journey in this episode!
Upgrading the way they "did marketing" led Jeanne Quinn, Senior Manager, and Kelsi Doran, Strategy and Operations Lead, to great success with the Omnichannel department of Cisco. Using an agile approach and starting with what was in front of them helped the team create a plan for an improved customer experience. Learn more about their efforts and some outstanding results!
What is lead scoring and why is it important to a company's success? Great question, one that Kris Gormley of Cognex had to help answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement a lead scoring system to help improve Sales' efficiency have lead to a nearly complete program with signs of long-term success. Learn more about her current journey!
Listeners, get ready for an exclusive sneak peek of a MCX19 presentation! Jeff Kohl, Marketing Operations Manager at Merrill Corporation, stopped by to talk about his experience with the Salesforce Integration App. After being inspired by a session at MCX17, his team implemented this application to help efficiently handle sales requests. Find out more and pencil in his upcoming presentation!
With a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!
When Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That's when she began a program management approach, to help customers engage in relevant content and to help her team save time on campaign creation.
We love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team's CRM migration process. She shares how transferring their CRM data fromSalesforce to Microsoft Dynamics saved them more than $10 million, and how they did it all within 10 months. That's inspiring!
More than two years ago, we sat down with Ryan Coats to talk about "running towards the fire" when it came to taking marketing risks at Optum. Fast forward to today and Ryan is now the Vice President of Digital Experiences and Demand Generation, leading a much larger team and working in a vastly different marketing environment. Thanks to a changing technology landscape, the organization has transformed to focus on all things digital, and has dedicated its efforts to an attribution model that proves "marketing actually makes a difference". You're going to be amazed with this story of transformation.
After nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?