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Inspired Marketing

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
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Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud. 
Produced by Relationship One.

Jul 29, 2020

Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she’s held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she’s learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.

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